About us

Scoping us out? You’re in the right place.

The Attention Agency is an award-winning digital, social, and content marketing agency.

Our mission? To make sure you’re hitting your business goals, ditching your marketing headaches, and getting the kind of attention your brand deserves.

Trusted by business owners and busy marketers across New Zealand and Australia, we help B2B brands show up, stand out, and turn marketing into momentum.

The founders

Our founders bring together deep entrepreneurial success and strategic digital marketing experience to
drive measurable and impactful results that help you achieve your business objectives.

Tina Comrie

  • Tina Comrie (née Moore) is a digital media dynamo in New Zealand, with an impressive 20-year track record. Starting out in magazines, she leaned hard into social and digital media as an early adopter and expert, and is responsible for having built some of New Zealand’s biggest and most engaged social communities. As the founder and 'Chief Attention Officer' of The Attention Agency, she's all about transforming customer engagement and boosting conversions through cutting-edge digital marketing strategies. Tina loves helping businesses who find themselves lost in the digital marketing maze, by keeping a laser focus on tangible business goals, and fostering a spirit of joyful curiosity to discover new and innovative solutions. In 2023, her leadership was recognised when she made it to Campaign Asia's '40 Under 40' list of leaders in marketing.

Josh Comrie

  • Josh Comrie is a serial entrepreneur, with 25 years of experience and numerous business successes to his name. He serves on several boards and has invested in over 25 early-stage ventures, primarily hi-tech businesses taking their offerings to the world. His businesses have won numerous awards, including the Fast50 for three years running, the Excellence in Business Support awards, and a Global Recruitment Award. This ‘portfolio’ life gives Josh an exceptionally strong understanding of the broader environment in which businesses succeed (or fail). For many years, Josh found digital and social marketing a ‘dark art’. He speaks in business terms first, and always looks to draw a return on investment - otherwise why do it? He started The Attention Agency with Tina to create real returns in this space based upon our collective business experience.

Meet the team

Olive Watson
Digital Marketing Specialist

  • Say hello to Olive, our Digital Marketing Specialist who's as adept at shaking up the social media world as she is at shaking a mean olive martini. Her secret to crafting engaging social posts and high performing ads? A dash of wit, a splash of creativity, and a generous pour of strategic thinking. But Olive's talents aren't just confined to the digital realm. Her enthusiasm is infectious and she’s a master at galvanising people, whether it's rallying the team around a last-minute project or convincing everyone to go out for oyster happy hour.

Jaime Turner
Digital Marketing Specialist

  • Meet Jaime, our Digital Marketing Specialist! Jaime is the secret weapon behind our captivating content and engaging copy. Her ability to blend creativity with strategy makes her an invaluable asset to our team. Whether it's crafting compelling socials or running a tight ship for our clients, Jaime brings a fresh energy and insightful perspective to every project.

You’re in great company

We pull in the best designers, editors, and creative brains in the game to bring your marketing to life -

because let’s be honest, half-baked content isn’t going to cut it. Whether it’s ads that actually get clicks, videos people want to watch, or campaigns that don’t just fade into the internet abyss, we make sure your brand stays seen, heard, and remembered.

Our values

Make it happen

Run a tight ship

Speak the truth

Take pride

“The Attention Agency team are the real deal. They are in our corner, understand our business implicitly, and have the experience and next level skills to make all the difference in the digital space. Their advice, support and total commitment to our business growth has been invaluable. Plus they’re the kind of people we’d want to hang out with at a party.”

Frankie Walker

Founder, Black Pineapple