B2B marketing strategy
From big ideas to real leads - we don’t just plan it, we make it happen.
Marketing without strategy is like throwing darts blindfolded - sure, you might hit something, but it’s probably not what you were aiming for.
We’re here to make sure your efforts actually go somewhere.
We dig into your business goals, then build a game plan that actually makes sense - covering everything from content and channels to audience growth and lead gen. And because we don’t do half-measures, we don’t just hand you a strategy and disappear - we make sure it turns into real action (and real results).
How we kick-ass with your B2B marketing strategy:
Here’s what we offer within our comprehensive strategies for a typical client. Not-so-typical? Get in touch with us - we’ll make it work.
Target audiences & customer profiles
The best B2B marketing strategies start with knowing exactly who you’re talking to. We define your target audiences with precision - mapping out key industries, job titles, pain points, and decision-making behaviours. Whether you’re reaching enterprise buyers, technical decision-makers, or niche B2B SaaS audiences, we craft a content marketing strategy that speaks directly to them, ensuring every campaign resonates and converts.
Positioning & differentiation
Standing out in B2B marketing isn’t about being the loudest - it’s about being the smartest. We refine your brand positioning so your audience instantly understands what makes you different (and better). Through competitor research and industry insights, we craft messaging that cuts through the noise and positions you as the obvious choice in your space. Because in B2B digital marketing strategies, the brands that own their niche win.
Content strategy
A solid B2B content strategy is what turns attention into action. We create a plan that aligns your brand with the right topics, formats, and distribution channels to attract, engage, and convert. From LinkedIn B2B marketing and long-form thought leadership to paid content strategies and conversion-focused assets, we build a content ecosystem that fuels demand generation and keeps your brand top of mind.
Competitor analysis
In B2B marketing best practices, knowing your competition is just as important as knowing your audience. We analyse your competitors’ B2B marketing campaigns, content, and ad strategies to identify gaps, missed opportunities, and areas where you can dominate. This isn’t about copying what others are doing - it’s about doing it better.
Channel overview & breakdowns
Not all channels are created equal. We map out a B2B marketing plan that puts your brand in the right places - whether that’s LinkedIn, email marketing, or targeted ad campaigns. From social audits to micro-marketing strategies we break down what’s working, what’s not, and where your budget will drive the best results.
About The Attention Agency
The Attention Agency is a B2B marketing powerhouse for brands that refuse to blend in. We turn strategy into action, ideas into impact, and marketing fluff into something that actually works.
No pointless reports, no buzzword bingo - just smart, creative campaigns that get the right people paying Attention.
"The Attention Agency are a creative agency powerhouse. Their team provide innovative ideas and seamless execution bringing our vision to life in ways we hadn't imagined. Communication was always clear and timely, making the entire process smooth, enjoyable and exciting!"
Sarah Barnes
Employee Experience Manager